Archive for October, 2009

Flying Higher

Monday, October 26th, 2009

In the past two weeks, we’ve flown to Los Angeles, California and Charlotte, North Carolina for our events and can honestly say, flying is not for the faint of heart.

A few things to remember to ensure an elevated flying experience:

the boarding pass printing center at your hotel. People are still catching on that it doesn’t cost anything to print your boarding pass from the computer in the lobby or in the business center.

one small roller bag. Waiting five minutes in the boarding bridge versus 30 minutes at baggage claim? Always worth the time spent on fold and roll at home. And for trips three days or less, baggage fees may not even be covered by your company’s travel policy.

a pair of socks. For heel-loving women like us, a spare pair in the duffel bag does wonders for avoiding an uncomfortable situation at security.

food. We know food isn’t being served on board but why are we still surprised when the hunger pangs hit after we’re on board for an hour?

layers. The vent is closed, the suit jacket and trench coat buttoned, and we still think about cuddling our neighbor for warmth.  Then as soon as the plane lands, we’re begging for air conditioning. Blankets are long gone so be sure to dress in layers to prepare for the ups and downs of airplane air flow.

crook of the elbow. It’s been a while since we were young and taught to “cover your mouth” when we sneezed. In the days of H1N1, the body part getting play is the crook of the elbow, so keep it close and you’ll avoid the beverage cart too. 

manners. We’re all in the same boat, so to speak, and a little patience and good, old-fashioned manners will go a long way to make the unpleasantries go away. For more, see CNN’s “6 Tips for Getting Your Way When You Travel.” 

Happy Flying!

Hoboken Light the Night Raises Six Figures

Friday, October 16th, 2009

Last weekend’s Light the Night Walk in Hoboken, NJ was attended by hundreds of people, including Governor Corzine, who came out to raise awareness and over $100,000 to combat blood cancers. The perfect weather, sunset and city views paired with participant’s enthusiasm to create a palpable energy. The symbolic balloons – white for survivors, red for supporters and gold in memory of loved ones lost – were literally lit up as the sun set and then walked through Hoboken.

Walking with City in Back

This was our first time being involved in Light the Night and it was a pleasure working with the Leukemia & Lymphoma Society team to set up the event, register participants and troubleshoot throughout the day.

Registration Staff

Ted Kruckel’s “Rules for the Recovery”

Thursday, October 1st, 2009

There aren’t many writers who can make me laugh out loud but Ted Kruckel gets me every time. PR guru turned event columnist, his weekly article for BizBash gives insight into the most fabulous events…and those that flunk. His articles are always personal and honest and this week’s is no different as he shares a story about one of his own dinner parties before providing dos and don’ts for the recovering event economy. Here are some of my favorites:

Do announce a charitable donation for every single event, regardless of the format. Nonprofits have been hit harder than you have, and when you add this element, guests can exhale and relax a bit more.

Don’t pay celebrities to attend or perform. It’s gone too far. If you’re doing a benefit and you can’t find stars to donate their fee, then you aren’t looking hard enough. For a commercial event, announce that you’re giving the celebrity/entertainment budget to charity.

Do go old-fashioned with a printed invitation. That doesn’t mean be a Luddite. Use recycled paper and supplement it with an online invite and R.S.V.P. option. Just remember, the U.S. Postal Service got nicked, too.

Don’t use an iPod-based sound system. Most MP3 files have lost some of the song’s original file detail to compression. It is the musical equivalent of driving drunk.

Do invite people with a guest. Trying to save money by not doing so is a losing game. Some people you want won’t attend, and the ones who do will enjoy themselves less.

Do ignore people who say there is a whole new set of rules. Self-satisfied prognosticators are so full of it.

For the full article, click here.