Archive for January, 2010

Advising on Event Management Processes

Monday, January 25th, 2010

August-December 2009

For a leading international law firm, we advised on the U.S. events program, including: assessing the current program; creating a template for tracking event information; drafting position descriptions that clearly outline event staff priorities; creating procedures and guidelines for event processes; compiling cost-cutting recommendations; and sharing best practices for conflict resolution.

The consulting services our firm received from Ginger Donnan were top notch. She demonstrated a thorough understanding of the challenges associated with creating a centralized events function in a multi-office law firm. She worked in a very efficient manner. Ginger gave us sound advice for establishing processes and protocols, as well as her guidance in personnel matters. Overall, it was an enjoyable and valuable experience. – Law Firm Director of Marketing, December 2009

Mending Vendor Relations

Monday, January 25th, 2010

As 2010 events rev up, we’re soliciting vendor proposals and negotiating contracts like rapid-fire. It’s great to see the industry reviving and, as usual during the proposal stage, we’re finding service providers to be communicative, thorough, and enthusiastic, flush with the prospect of new business.

Unfortunately, this isn’t always the case. When vendors underperform, it’s important to remain calm and not rush to any conclusions that can lead to unnecessarily broken contracts. Most of the time, it just takes an honest conversation to reach an understanding.

1. Schedule a meeting with the primary contact, in person if possible, to review the status of the project.
2. Begin on common ground, mentioning tasks that have been completed well or you know the vendor has underway.
3. Be aware of the tone of your voice. Respectful discussions breed compromise and understanding.
4. Explain that each question or request is part of a larger context and impacts numerous tasks down the line.
5. Reset expectations. Review the current situation and outline areas or steps that need to change.
6. Ask for suggestions on how to make improvements.
7. Review written timelines and have both parties sign the document as a sign of good faith.

Most service providers know, especially in this recovering economic environment, that reputations and future opportunities are on the line. Use this to your advantage to seek the best out of your vendors. If a discussion does not improve matters, the situation may need to be escalated to the business owner or to your lawyer to identify additional steps that can be taken to assure the event’s success, even if it means exercising the contract’s cancellation terms and identifying a new vendor who can hit the ground running.

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Register These Online Registration Sites

Thursday, January 14th, 2010

Companies that organize multiple events each year may have a go-to event registration system integrated with their contact management database. But for small organizations surviving on Excel contact sheets and throwing their first annual conference, subscribing to an online registration system can save time and keep details organized.

For a simple form that just requires registrants to fill in answers, 123Signup and Constant Contact provide easy-to-use products.

Acteva has a bit more flexibility for developing registration questions and fees are just $0.99 per person for free/unpaid events.

Regonline’s system gets more flexible yet with a clean design for $3.95 per registrant.

If your event is open to the public, Eventbrite allows you to promote and sell your event.

For internal events that involve travel, Expedia Corporate Travel and Orbitz Business can help you develop sites that set parameters for employees’ travel. And for events that require travel for attendees that are not employees, a registration site with a built-in travel booking service from HRG or Concur’s Cliqbook could work for you.

Overwhelmed by all the options and time needed for the site’s development? The Compass Group Inc. creates custom registration websites for a standard price, which is great for large events since there’s no per person registration fee. Their websites can also include separate pages for the agenda, activity descriptions, local things to do, reimbursement policies or anything else you may need to communicate to guests!