One of Seth Godin’s blog posts last week was named “Spectacles” and he wasn’t talking about glasses. He was talking about events. http://sethgodin.typepad.com/seths_blog/2009/06/spectacles.html

Putting aside the negative connotation of the term, this statement stood out:

“People love them. We generally agree we don’t have them often enough. What if you started one?”

Our answer: If half of the people who read Seth Godin’s blog got involved in one charitable fundraiser – say, volunteering at the event for four hours or donating two Yankees seats to the silent auction – they would raise over $1 million.

Thanks for the call to action, Seth!