Making the Case for Events Again
September 9th, 2009Still trying to motivate executives to reengage their event marketing or fundraising programs? Share this Forbes study, based on a June 2009 survey of 760 business executives, that includes these results:
84% prefer face-to-face meetings over technology-enabled meetings for these reasons:
- build stronger, more meaningful business relationships
- ability to read body language and facial expressions
- more social interaction, ability to bond with co-workers/clients
- allow for more complex strategic thinking
- better environment for tough, timely decision-making
- less opportunity for unnecessary distraction
- lead to higher quality decision making
- easier to focus
- technology-enabled meeting often result in disruption and delays
Smart companies who know this are picking up their event programs now. Don’t let your company be the last in your industry to step up, when competition for venue rates, attendance and other measures of success will seem insurmountable. Get in at this new ground level, when you have the opportunity to reap higher rewards on smaller investments.