Archive for the ‘Industry’ Category

Mending Vendor Relations

Monday, January 25th, 2010

As 2010 events rev up, we’re soliciting vendor proposals and negotiating contracts like rapid-fire. It’s great to see the industry reviving and, as usual during the proposal stage, we’re finding service providers to be communicative, thorough, and enthusiastic, flush with the prospect of new business.

Unfortunately, this isn’t always the case. When vendors underperform, it’s important to remain calm and not rush to any conclusions that can lead to unnecessarily broken contracts. Most of the time, it just takes an honest conversation to reach an understanding.

1. Schedule a meeting with the primary contact, in person if possible, to review the status of the project.
2. Begin on common ground, mentioning tasks that have been completed well or you know the vendor has underway.
3. Be aware of the tone of your voice. Respectful discussions breed compromise and understanding.
4. Explain that each question or request is part of a larger context and impacts numerous tasks down the line.
5. Reset expectations. Review the current situation and outline areas or steps that need to change.
6. Ask for suggestions on how to make improvements.
7. Review written timelines and have both parties sign the document as a sign of good faith.

Most service providers know, especially in this recovering economic environment, that reputations and future opportunities are on the line. Use this to your advantage to seek the best out of your vendors. If a discussion does not improve matters, the situation may need to be escalated to the business owner or to your lawyer to identify additional steps that can be taken to assure the event’s success, even if it means exercising the contract’s cancellation terms and identifying a new vendor who can hit the ground running.

K968VJSMJXDF

Evaluating Evaluation Forms

Wednesday, December 2nd, 2009

Just before the Thanksgiving holiday, Ginger Donnan Events participated in a panel discussion to the New York Legal Marketing Association on tools to help “Present Ideas and Win Approval,” including event blueprints, extensive event lists, procedures and guidelines, comparisons, databases, working with internal politics and evaluation forms.

This recent blog post by marketer John Gibb, about getting involved in the survey development process, has inspired us to share our recommendations from the presentation about evaluation forms.

John’s point about actionable questions is spot-on. Evaluation forms typically include venue and logistics feedback but radio buttons don’t provide much usable information. We suggest phrasing these questions so they solicit feedback that can be turned into improvements, not just show a 9 out of 10 rating to constituents.

We also suggested working with others who could benefit from the survey. Events are a once-in-a-while opportunity to get up to speed on clients and prospects. Evaluation forms can find out their interests, such as what they want to know or learn about in the future, or, for the PR department, what news outlets do they access?

We agree with the Event Marketing Insider to keep it short - one page or back and front of one sheet – and format well, filling in the unnecessary white space that causes these forms to grow to multiple pages. But on one point, we must disagree. Go green without printed materials but don’t miss a person-to-person opportunity to collect evaluation forms. A reminder by the last speaker and hands out at the door will give you a better return than an online survey. Cull your responses post-event and follow up with a survey link to anyone that slipped by.

Ted Kruckel’s “Rules for the Recovery”

Thursday, October 1st, 2009

by Ginger Donnan

There aren’t many writers who can make me laugh out loud but Ted Kruckel gets me every time. PR guru turned event columnist, his weekly article for BizBash gives insight into the most fabulous events…and those that flunk. His articles are always personal and honest and this week’s is no different as he shares a story about one of his own dinner parties before providing dos and don’ts for the recovering event economy. Here are some of my favorites:

Do announce a charitable donation for every single event, regardless of the format. Nonprofits have been hit harder than you have, and when you add this element, guests can exhale and relax a bit more.

Don’t pay celebrities to attend or perform. It’s gone too far. If you’re doing a benefit and you can’t find stars to donate their fee, then you aren’t looking hard enough. For a commercial event, announce that you’re giving the celebrity/entertainment budget to charity.

Do go old-fashioned with a printed invitation. That doesn’t mean be a Luddite. Use recycled paper and supplement it with an online invite and R.S.V.P. option. Just remember, the U.S. Postal Service got nicked, too.

Don’t use an iPod-based sound system. Most MP3 files have lost some of the song’s original file detail to compression. It is the musical equivalent of driving drunk.

Do invite people with a guest. Trying to save money by not doing so is a losing game. Some people you want won’t attend, and the ones who do will enjoy themselves less.

Do ignore people who say there is a whole new set of rules. Self-satisfied prognosticators are so full of it.

For the full article, click here.

Making the Case for Events Again

Wednesday, September 9th, 2009

Still trying to motivate executives to reengage their event marketing or fundraising programs? Share this Forbes studybased on a June 2009 survey of 760 business executives, that includes these results: 

84% prefer face-to-face meetings over technology-enabled meetings for these reasons:
- build stronger, more meaningful business relationships
- ability to read body language and facial expressions
-  more social interaction, ability to bond with co-workers/clients
- allow for more complex strategic thinking
- better environment for tough, timely decision-making
- less opportunity for unnecessary distraction
- lead to higher quality decision making
- easier to focus
- technology-enabled meeting often result in disruption and delays

Smart companies who know this are picking up their event programs now. Don’t let your company be the last in your industry to step up, when competition for venue rates, attendance and other measures of success will seem insurmountable. Get in at this new ground level, when you have the opportunity to reap higher rewards on smaller investments.

Kudos to Seth Godin

Monday, June 22nd, 2009

One of Seth Godin’s blog posts last week was named “Spectacles” and he wasn’t talking about glasses. He was talking about events. http://sethgodin.typepad.com/seths_blog/2009/06/spectacles.html

Putting aside the negative connotation of the term, this statement stood out:

“People love them. We generally agree we don’t have them often enough. What if you started one?”

Our answer: If half of the people who read Seth Godin’s blog got involved in one charitable fundraiser – say, volunteering at the event for four hours or donating two Yankees seats to the silent auction – they would raise over $1 million.

Thanks for the call to action, Seth!