Last week, we attended an organization’s first-time fundraiser to evaluate the potential for a much larger event next year. The event was a hybrid, combining a year-end celebration for 50 of the high-school girls participating in the organization’s program and an opportunity to share with the general public the program’s benefits. The event was described in the invitation as a dance concert and tickets for the general public cost $250.
The room in the high school where the event took place was draped with black cloth in order to transform the environment. Wine and hors d’oeuvres were served throughout the 3-hour event and in between dance songs, during which the girls sat on risers and the adults mingled, presentations were made by experts in the health and wellness industry along with a final presentation by a famous newscaster to an Oscar-winning movie producer and generous donor of the organization.
We found the event to be firmly in line with the organization’s mission and culture but we did hear compliants about the less-than-typical nature of the fundraiser, with an audience made up of 50% donors and 50% high-school girls, and the dance-party theme.
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