Posts Tagged ‘Budget’

The Cost of a Meeting Planner

Monday, July 19th, 2010

Corporate Meetings & Incentive magazine recently published a Senior Meeting Manager Survey with some statistics about salaries in the event planning industry. Although they didn’t track company location or include non-profit organizations, we thought the following findings were interesting:

  • The average salary of the experienced meeting planners they surveyed was just over $100,000, plus a median bonus of $10,000.
  • Professional  services firms are still paying an average of $15,000 less than financial and insurance firms.
  • The Certified Meeting Planner designation is worth about $3,000 more a year.
  • More than 50% of respondents outsource finding venues/vendors, registration and on-site logistics to meeting planning companies like Ginger Donnan Events.

OK, they didn’t actually say Ginger Donnan Events! But the facts about outsourcing did get us thinking about our own statistics as we approach our third anniversary. Our average fee to plan an event has been $11,500, depending on the services selected. While no outside provider can take the place of a long-term, senior meeting manager in terms of institutional knowledge, HR decision-makers should weigh the value in bringing on additional event help as needed, rather than maintaining a full-time events team at all times. Some of our most requested services are:

  • Budgets – From the initial draft, through countless revisions, to reconciliation, we track every dollar so you always know where you stand.
  • Communications – We correspond with attendees to confirm registrations and maintain consistent communication with you through bi-weekly progress reports.
  • Contracts – We make sure arrangements are correctly outlined in contracts and negotiate the best rates and concessions on your behalf.
  • Food and Beverage – We make recommendations that will delight your guests but stay in line with your budget.
  • Master Event Plan – This document of all services and event details is updated throughout the event planning process and provided on a regular basis as a reference for you.
  • Material Writing and Production – From solicitation letters to programs, we write compelling copy specific to your audience, your event.
  • On-site Management – We arrive early and stay late so you can focus on developing relationships with your attendees, rather than managing logistics.
  • Post-Event Evaluation – We lead and/or participate in closing discussions to make sure learning opportunities are captured.
  • Production – We identify production needs, solicit proposals from vendors and manage their tasks through the event, including lighting, audio-visual, photography and videography.
  • Timeline – We lay out the list of tasks from the start of our involvement to post-event evaluation with a detailed timeline and report back as each item has been accomplished.
  • Vendor Selection – We work with your preferred vendors or can recommend trusted sources.

Would your company like to save the cost of an additional, full-time meeting planner by outsourcing some of these tasks to Ginger Donnan Events? If so, contact ginger@gingerdonnanevents.com today for a proposal!

Advising on Event Management Processes

Monday, January 25th, 2010

August-December 2009

For a leading international law firm, we advised on the U.S. events program, including: assessing the current program; creating a template for tracking event information; drafting position descriptions that clearly outline event staff priorities; creating procedures and guidelines for event processes; compiling cost-cutting recommendations; and sharing best practices for conflict resolution.

The consulting services our firm received from Ginger Donnan were top notch. She demonstrated a thorough understanding of the challenges associated with creating a centralized events function in a multi-office law firm. She worked in a very efficient manner. Ginger gave us sound advice for establishing processes and protocols, as well as her guidance in personnel matters. Overall, it was an enjoyable and valuable experience. – Law Firm Director of Marketing, December 2009

Event Goals: Remember the Three S's

Tuesday, June 30th, 2009

Ginger Donnan Events was recently contacted about a series of public events to take place this fall. Thrilled about the opportunity, we dove into our list of questions and quickly learned that some serious gaps existed in the company’s pre-planning. Estimated attendance was based off 10% of the population and prices for food and beverage were being discussed before an expense budget had been drafted.

This made us start think about setting goals. Getting caught up in the details of the event can be exciting and motivating. Who wants to spend time thinking about the implications of low attendance when invitations need to be designed and flowers need to be selected? Thinking about making, raising or spending large sums of money can be daunting. But guess what – goals actually help with that!

Setting goals can be motivating if you start out with a brainstorm session. What will make this event perfect in your eyes, the attendees’ eyes, the executives’ eyes, the donors’ eyes? 400 people? a sunny day? spending $0 and raising $infinity? The sky’s the limit.

Then, for your second exercise, think about minimums and worse-case scenarios. What if it rains? How many attendees will cover the event’s costs?

Somewhere in the middle of these two scenarios are your event goals.

And here’s the kicker. You and your team need to remember that goals are flexible. They are words on paper (hopefully – be sure to write them down!), but real life changes. Maybe that potential sponsor you thought perfectly aligned with your event is struggling to make ends meet. Or that ideal venue isn’t available on the one day your company has available for the event.

That doesn’t mean you give up trying. You go out and find another company or multiple companies to sponsor. You locate a venue that is one street or one town over and adjust your attendance estimates for it. And you make note of these obstacles so that you can prepare better next year.

So for the company planning to have 10,000-30,000 people at 10 first-time events this fall, we suggested using that big idea brainstorming to their advantage and pair it with some worse-case scenarios to set realistic goals, budgets and timelines.

And to remember the three S’s: Setting goals Secures Success.

Back from the Birthplace of American Democracy

Tuesday, June 9th, 2009

We’re back from Public Interest Projects’ 2nd Annual Communities for Public Education Reform Convening in Philadelphia. Two hundred community, youth and parent organizers, as well as the foundations that support them, came together to share experiences and improve skills.

It was a busy three days including simultaneous dialogue sessions, site visits to local organizations and entertainment provided by the Kensington Creative and Performing Arts Drum Line and Familia Rojas, a local Puerto Rican Bomba group. Participants also had the opportunity to experience the variety of cuisine that Philadelphia has to offer through a diverse dine-around.

This year’s event was particularly successful due to continual follow-up to invitees until registration was confirmed or released, allowing additional, wait-listed guests the opportunity to attend. In addition, we were able to reduce the event’s budget by 20%.

Now it’s time to start planning next year’s convening!

Budget Buster – Part III

Monday, December 29th, 2008

It’s time to see bank accounts go up – returns and exchanges week! Save some greenbacks with these event tips as well:

An appropriate number of food stations that each feed a portion of your audience (“recommended for 50 people”) will cost you less than a per person price for each station, while offering a nice variety of selections to your guests.

Did you forget to include signage in your budget? Print posters at Kinko’s and use snap frames instead of poster board. After two uses, the frames will pay for themselves and they look much nicer. Bonus tip: Spend the savings on magnetic name tags. Your attendees will thank you for keeping their clothes intact.

As exhausted as you may be post-event, don’t forget to review, review, review those invoices. Did you order that bottle of champagne on the bill or did someone make a mistake? Were all of the service charges pre-approved via the contract or other written agreement? No charges are final until the check is cut.

And that ends our budget buster installments. Happy saving!