Posts Tagged ‘Events’

Money for Your Cause and Help for Free

Monday, April 12th, 2010

In preparation for “Tip-Off for a Cure,” an evening to benefit Autism Speaks and The Gillen Brewer School on Wednesday, April 14, we recruited volunteers to work the event. We provide this service to many of our non-profit clients, but if you’re going at it alone, here’s what we suggest:

If you’re just starting your list, try these sources for willing volunteers:
- employees’ friends and family
- associated/similar  non-profit organizations
- local colleges
- idealist.org

Begin your volunteer outreach by an initial email stating the who, what, when and where and requesting a response. If it is the first time you’re reaching out to this particular group or certain individuals, be sure to include information about your organization and why it’s such a great cause to support with their time.

Take copious notes from the responses as some volunteers will only be available for certain times and tasks. It also helps to know who they are connected to so they can partner up, if applicable. Friends like to stick together and if you consider that in their roles, volunteers will be more apt to return to help at future events.

Three to five business days before the event, confirm the who, what, when and where along with the how. Clearly outline each volunteer’s responsibilities and let them know your expectations.

Unpaid volunteers are like attendees of a free event – not all show up. So be prepared by requesting a few “alternates.” Ad hoc tasks will always come up to fill their time.

When working with a new group of volunteers, try and balance them with staff or experienced volunteers and take notes after the event about their particular skills, so that you know the best times to ask for their help in the future.

Is Your Cause about Gold or Hope?

Monday, March 22nd, 2010

Gold, Silver, Bronze. Patron, Contributor, Supporter. These terms are used over and over to draw attention to the benefits of donating thousands of dollars to many worthy causes. Yet when companies and individuals are receiving hundreds of requests like these, how does yours stand out?

Consider using the mission of your organization or event to describe your sponsorship levels. For this art show fundraiser, we suggested levels from a Master Painter to an Apprentice. For a cancer foundation’s upcoming event, we used the terms from their existing slogan: Hope, Care, Compassion.

To avoid being trite in other writing, including grant applications, review The Communications Network’s jargon finder.

A comprehensive analysis of your action plan may result in targeting specific metrics for a myriad of best practices to roll out.

Or you may just want to change the way you speak to people.

Kindly In-Kind Donations

Thursday, February 11th, 2010

We’re working on a lot of solicitation these days, including donations that aren’t “funds,” but still play an important part of a successful fundraiser. In-kind donations, including event materials and auction items, limit costs for fundraising events and expand the circle of those with a stake in the event. For individuals and organizations who can’t afford that $400 ticket but still care about the cause and want to contribute, in-kind donations provide an alternate means.

Event fundraising requires a system and just a few tweaks takes a sponsor solicitation strategy to an approach for in-kind donations:

• Create a wish list of contacts.
• Research the best way to contact them.
• Write compelling correspondence that includes:
- reasons to get involved
- ways to contribute
- benefits for in-kind donations, just as you would a cash sponsor, such as seats at the dinner or an ad in the journal
• Call to follow-up.
• Take notes during every conversation.
• Consider their input and adjust your outreach based upon those conversations.
• If they offer something that you didn’t ask for but that costs you nothing, say yes!

And remember, this kind of outreach raises awareness and opens doors for further communications and donor development!

Being Extraordinary

Monday, February 1st, 2010

Imagine a salesperson, with 15 minutes to spare between meetings, brings her travel mug for a refill to a local coffee shop. Unfortunately, she’s sans laptop and the noisy crowd makes phone calls impossible. Now imagine a development coordinator at an environmental charity looking for anecdotes about conservation that the organization can use for outreach. If only someone could connect them.

Microlending and microfunding have led to microvolunteering and The Extraordinaires are leading the way with a website that makes it easy to ask for help and even easier to provide assistance. They’ve even created a free iPhone application for those on-the-go to contribute. Did we mention how easy it is?

Non-profit organizations can post missions such as:

  • Identifying people, places or things on a map
  • Taking, uploading and organizing photos
  • Researching a topic, issue or question
  • Creating a custom mission asking for feedback or a personal story

We’re recommending our non-profit clients use it to collect photos that attendees have taken at their events. How will you “Be Extraordinary”?

Advising on Event Management Processes

Monday, January 25th, 2010

August-December 2009

For a leading international law firm, we advised on the U.S. events program, including: assessing the current program; creating a template for tracking event information; drafting position descriptions that clearly outline event staff priorities; creating procedures and guidelines for event processes; compiling cost-cutting recommendations; and sharing best practices for conflict resolution.

The consulting services our firm received from Ginger Donnan were top notch. She demonstrated a thorough understanding of the challenges associated with creating a centralized events function in a multi-office law firm. She worked in a very efficient manner. Ginger gave us sound advice for establishing processes and protocols, as well as her guidance in personnel matters. Overall, it was an enjoyable and valuable experience. – Law Firm Director of Marketing, December 2009