Gold, Silver, Bronze. Patron, Contributor, Supporter. These terms are used over and over to draw attention to the benefits of donating thousands of dollars to many worthy causes. Yet when companies and individuals are receiving hundreds of requests like these, how does yours stand out?
Consider using the mission of your organization or event to describe your sponsorship levels. For this art show fundraiser, we suggested levels from a Master Painter to an Apprentice. For a cancer foundation’s upcoming event, we used the terms from their existing slogan: Hope, Care, Compassion.
To avoid being trite in other writing, including grant applications, review The Communications Network’s jargon finder.
A comprehensive analysis of your action plan may result in targeting specific metrics for a myriad of best practices to roll out.
Or you may just want to change the way you speak to people.
